The movie Avatar, released only recently, got much publicity, critical acclaim and reviews for the film it was. What also attracted much attention to this movie were about 42 million pairs of glasses, the 3D ones that were produced for the movie. While the cinemas over the world where the movie released said they would collect and re-use these glasses wherever they could, it did bring into limelight the carbon footprints of the eye wear industry. This sector was pretty much ignored by environmentalists and the carbon checkers. Environmentalist particularly point out at the burden of waste that the disposable contact lenses create. We have already discussed what huge problems the waste creates for the environment. Not only that, their packaging is an issue of concern too. These contact lenses  [...]

Being green and environment friendly in the way you live your life will loose meaning if it is not cost-effective. However, if it boosts you lifestyle, it will encourage you to do more to make Earth Green. Being green, in fact, can leave you with more money. Below are 10 ways of saving money by going green. Drive less. Use public mode of transportation. Pool in if your office is too far. At signals, turn your engine off. If the distances are not too far, cycle out your way. Fuels released from vehicles are a major contribution to the greenhouses in the gases and by taking the steps mentioned above, you are reducing that. What’s more, you are saving on fuel  [...]

With people becoming more environmentally conscious day by day and more than that, eager to make a green statement, they are looking for eco-friendly or environment-friendly products. The businesses, who are alert and have an eye on what the demand is at all times, have not taken long to sense this. They too are now banking on “green element” and promoting there products on the basis of their being conducive to the environment. However, while some manufactures have taken serious steps to make their products “green”, there are many others who have used the term “green” and “eco-friendly” just as a marketing gimmick to boost their sale and earn more profits. This process is called Green-washing. This term was coined by environmentalists. It refers to the efforts of corporate  [...]

In the United Kingdom or UK, in the year 2009, around 600 workers were rendered unemployed as the only major wind turbine factory here on the Isle of Wight was shut down. This might come as a shock and as a setback for believers and supporters of the clean energy-green job sector, when there are studies and reports about how investment in the clean energy sector can create large scale job opportunities. In fact, world leaders have come out in the open claiming that their respective governments will be investing in the green technologies and the clean energy sectors so as to create more jobs and tackle the problem of unemployment as well as face the challenges of climate change. The President of the United States of America, Barack Obama, announced plans to invest close to $150 billion  [...]

The fact that consumers are buying green or ‘eco-friendly’ products now can be substantiated by a study, say some experts. A recent study said that conscious consumers are willing to give up on performance and go for ‘green products’ for the perceived social status they gain from doing so. In this case, their desire to known as a ‘green’ consumer is more than their desire to do their bit for the environment and that decides their marketing patters. The new study said that these consumers are also willing to pay for greener alternatives. For instance, they prefer hybrid cars, “green” washing- liquids and energy-efficient devices even of they are pricier when compared to alternatives that may be pocket friendly but are not eco-friendly. As per the researchers, it is not  [...]