With people becoming more environmentally conscious day by day and more than that, eager to make a green statement, they are looking for eco-friendly or environment-friendly products. The businesses, who are alert and have an eye on what the demand is at all times, have not taken long to sense this. They too are now banking on “green element” and promoting there products on the basis of their being conducive to the environment.
However, while some manufactures have taken serious steps to make their products “green”, there are many others who have used the term “green” and “eco-friendly” just as a marketing gimmick to boost their sale and earn more profits. This process is called Green-washing. This term was coined by environmentalists. It refers to the efforts of corporate to portray themselves as environmentally responsible so as to cover up there environmental misdeeds and to bank on the demand of green products. The concept also includes their attempts to market themselves as companies trying to reduce their carbon footprints.
The promotion of bamboo products as green can be cited as an example of green-washing. While bamboo, being a grass, grows up fast, among other environmental concerns associated with it is the concern is its shipping cost and the carbon footprints thus released. This goes against the very concept of ‘environment-friendly’ production.
Green washing, as per some experts, has been considered as a sin in business. Here are few reasons for the same.
To check green washing, check for authorized eco-labels and see if data about the contents or materials used are clearly mentioned. Don’t give in to what the ads or the sales men say, Research your product well and know all you need to know about the manufacturing processes as well. Decide for your self if the company has genuine concerns for the environment or not. You do not have to check much to know how genuine they are. See the amount of packaging they use and check the contents to know if they use recycled materials. Also check if they take back products to recycle them. Being green is not just a fashion statement, it is vital for a sustainable environment today.